Keyword incubator: test new keywords safely
Converting search terms that are not yet keywords are first tested with a small budget. If they work, they move to a regular campaign; if not, they stop.
- How the incubator works
- When a keyword is promoted or stopped
- How to choose the landing page
Why this matters
Your search terms often contain words that convert well but do not have their own keyword yet. Adding them straight to a large campaign is risky.
The incubator is a separate campaign with a small daily budget in which such keywords first prove they work.
Promote or stop
After at least 14 days Advisionr reviews each keyword. With at least 2 conversions and a ROAS at or above your target, it is promoted to a matching search campaign, or otherwise to its own campaign. Without conversions, but with enough clicks and cost, Advisionr proposes to stop it.
Landing page
Advisionr picks the best matching page of your website per search term, including pages from your sitemap. You can change it before approving.
Step by step
Follow this order to avoid drawing conclusions from incomplete data or mixing several changes at the same time.
- Approve the incubator proposal in the Action Center.
- Optionally adjust the landing page per search term before approving.
- Wait at least 14 days; then Advisionr proposes to promote or stop.
How to get the best result
Advisionr performs best when data, goals and responsibilities are clear. Use this working method to improve the quality of analyses and decisions.
- Keep the incubator budget small; it is about evidence, not volume.
- Choose a landing page that matches the search term exactly.
Common mistakes
- Drawing conclusions after a few days.
- Using the incubator for brand keywords.
Frequently asked questions
What does the incubator cost?
The daily budget is shown in the proposal; usually a few euros per day per account.