Changes made outside Advisionr
Advisionr reads the Google Ads change history. Changes by you, your agency, Google or scripts are recognised and taken into account in decisions and measurements.
- Which changes Advisionr recognises
- What this means for measurements
- How decisions take them into account
Why this matters
You are not the only one changing your account. Colleagues, agencies, scripts and Google itself make changes too.
Advisionr retrieves the full change history and therefore knows which changes were not made by the platform.
Effect on measurements
If there was an important change outside Advisionr on the same campaign during a measurement, such as budget, bid strategy or targeting, the outcome is not used for learning. The result shows why.
Effect on new proposals
After a recent change outside Advisionr, the platform waits a while before proposing changes on the same campaign, so it does not steer against your choice.
Step by step
Follow this order to avoid drawing conclusions from incomplete data or mixing several changes at the same time.
- Feel free to work in Google Ads yourself; Advisionr sees the changes.
- Check with a measurement whether there was a change outside Advisionr.
- Use Profit and changes for an overview per period.
How to get the best result
Advisionr performs best when data, goals and responsibilities are clear. Use this working method to improve the quality of analyses and decisions.
- Agree within your team who changes what.
- Use Advisionr for recurring optimisations and make strategic choices yourself.
Common mistakes
- Changing the same setting manually and via Advisionr at the same time.
Frequently asked questions
Does Advisionr also see changes made by Google itself?
Yes, as far as Google records them in the change history.