Everything about Advisionr, from the first connection to Full AutoPilot
In-depth guides for business owners, marketers and agencies. Learn not only where a feature is located, but what it does, which settings matter, how to judge a recommendation and how to use Advisionr for consistently better Google Ads decisions.
Start with these practical guides
Use these guides when setting up Advisionr for the first time or when you want to get more value from automation.
Recommended Advisionr setup: complete working method
A practical framework for tracking, syncing, One-Click, AutoPilot and measurement so automation is based on real business outcomes.
Read guide →Your first 30 days with Advisionr
A week-by-week rollout plan to validate data, test One-Click and increase automation safely.
Read guide →Google Ads AutoPilot settings explained
Understand automation levels, the actions you allow, minimum AI confidence, risk, budget limits, learning evidence, daily limits and the waiting period.
Read guide →Keywords, search terms and negative keywords
How Advisionr analyses wasted search terms, new keyword opportunities, negative keywords and conflicts.
Read guide →Budgets, bidding, CPA and ROAS
Understand budget pacing, bidding suggestions, a first Target ROAS, safe ranges and running measurements.
Read guide →Placements, Search Partners, networks, devices and schedules
How Advisionr evaluates traffic quality and why some segment findings stay as insights only under Smart Bidding.
Read guide →Responsive Search Ads and creative optimisation
How Advisionr identifies weak RSA patterns and prepares safer, more relevant ad measurement.
Read guide →Managing Performance Max and Shopping with Advisionr
How product clusters, bidding, budgets, assets and feed intelligence work together.
Read guide →Accounts & portfolios
Manage connected accounts, limits and billing.
Manage multiple accounts and portfolios
A practical, in-depth guide to manage multiple accounts and portfolios and how to use it safely with Advisionr.
Read guide →Billing, subscriptions and account limits
A practical, in-depth guide to billing, subscriptions and account limits and how to use it safely with Advisionr.
Read guide →Action Center
Review actions before approval
Ads
Create more relevant ads and understand quality indicators.
Audiences & targeting
Audiences, location and language of your campaigns.
Basics & getting started
Build a reliable Google Ads foundation and configure Advisionr correctly.
Account structure and settings
A practical, in-depth guide to account structure and settings and how to use it safely with Advisionr.
Read guide →Common Google Ads and Advisionr errors
A practical, in-depth guide to common google ads and advisionr errors and how to use it safely with Advisionr.
Read guide →Frequently asked questions about Advisionr
A practical, in-depth guide to frequently asked questions about advisionr and how to use it safely with Advisionr.
Read guide →Bidding & budget
Budgets, pacing, costs and bidding decisions.
Budget pacing and budget management
A practical, in-depth guide to budget pacing and budget management and how to use it safely with Advisionr.
Read guide →How much does Google Ads cost and what budget do you need?
A practical, in-depth guide to how much does google ads cost and what budget do you need? and how to use it safely with Advisionr.
Read guide →Business context & brand
Tell Advisionr what is profitable and which words are your brand.
Business context: online store or leads, margin, targets and VAT
With the business context Advisionr knows what a good outcome is for each Google Ads account. Without it, the platform steers more cautiously.
Read guide →Confirm brand terms and protect your brand
Advisionr suggests brand terms per account based on your domain and account name. After you confirm them, the platform uses them to protect your brand traffic.
Read guide →Campaign Builder
Prepare new Google Ads campaigns with relevant structure and assets.
Campaign types
When and how to use different Google Ads campaign types.
Connect & sync Google Ads
How Advisionr safely reads and refreshes advertising data.
Dashboard & Talk me through it
Your daily overview of performance, attention points and changes.
Talk me through it
Talk me through it provides a compact briefing of what changed, what needs attention and which outcomes are visible.
Read guide →Using the Dashboard
The Dashboard combines the most important information from your connected sources. Use it as your starting point to quickly see what needs attention.
Read guide →Getting started & account
From first login to connecting your advertising accounts.
Getting started with Advisionr
After creating your account, first configure your organization and basic settings. Then connect at least one Google Ads account so Advisionr can analyze current advertising data.
Read guide →Subscriptions and Google Ads account limits
Your subscription determines how many Google Ads accounts you can connect. Current limits and prices come from Advisionr’s subscription configuration.
Read guide →Google Ads AutoPilot
Choose how much Advisionr may execute independently.
AutoPilot safety limits
Safety limits control minimum AI confidence, maximum risk, budget changes, historical requirements and the maximum number of automatic actions.
Read guide →Manual, Smart automation and Full AutoPilot
The automation level determines how much control you keep. Manual leaves actions for approval; higher levels can execute the actions you allow automatically within safety limits.
Read guide →Google Ads Score
A clear score with explanations of strengths and opportunities.
Google Analytics
Use Analytics data as extra context alongside advertising performance.
Improvements & decision rules
How optimisations are discovered, assessed and executed.
Improvements, Actions & results
From analysis to safe change and measured outcome.
Action Center and One-Click actions
The Action Center contains optimizations that are ready to be carried out. You can see what Advisionr wants to change, for which campaign and why.
Read guide →History and automatically closed actions
History contains executed, rejected and technically closed suggestions, so you can see what happened to an optimization.
Read guide →Understanding Improvements
Improvements show what Advisionr has discovered and which optimization opportunities or outcomes matter. Advisionr uses account data, rules and available measurement evidence.
Read guide →Keywords & exclusions
Test new keywords safely and exclude waste for good.
Keyword incubator: test new keywords safely
Converting search terms that are not yet keywords are first tested with a small budget. If they work, they move to a regular campaign; if not, they stop.
Read guide →Themed exclusion lists and testing exclusions
Advisionr excludes waste with shared lists per theme and occasionally re-tests old exclusions, so you do not miss revenue.
Read guide →Keywords & search terms
Research, intent, match types and negative keywords.
Measurement & conversions
Conversion tracking, first-party data and reliable decision signals.
New & safety
The latest capabilities for safe Google Ads automation.
Automation test set & safety check
How 127 scenarios, measurement protection, manual intervention, waiting periods, priority and the size of the impact protect decisions.
Read guide →Complete data & undoing results
Why recent conversion days are excluded and how Advisionr can safely undo confirmed actions that perform worse.
Read guide →Shopping Performance Labelizer
How product labels, Business Brain targets and safe segmentation improve Shopping/PMax control.
Read guide →Performance & alerts
Trends, score, segments, impact and warnings.
Alerts and notifications
A practical, in-depth guide to alerts and notifications and how to use it safely with Advisionr.
Read guide →Impact statistics and result measurement
A practical, in-depth guide to impact statistics and result measurement and how to use it safely with Advisionr.
Read guide →Trends, segments and performance analysis
A practical, in-depth guide to trends, segments and performance analysis and how to use it safely with Advisionr.
Read guide →Product feed & labels
Product titles, title tests and labels in Merchant Center.
Optimising product titles and title tests
Advisionr improves product titles via its own supplemental feed source in Merchant Center and uses title tests to measure whether new titles really perform better.
Read guide →Attribute labels and ROAS target per product
With attribute labels Advisionr puts properties such as brand, category or margin class into a custom label. With ROAS per product, the Labelizer uses each product’s own target.
Read guide →Product feed & Merchant Center
Understand product feed quality and Shopping measurement.
Profit & results
Track profit per account and see for free where budget leaks.
Profit and changes: track profit per account
The Profit and changes page shows gross profit after ad costs, warns about deviations and places changes on a timeline with their effect.
Read guide →The free Google Ads audit
With the free audit you see within minutes where your Google Ads budget leaks. It is a read-only analysis: nothing is changed.
Read guide →Protection & measurement
How Advisionr protects your budget and measures the effect of every change fairly.
Emergency brake: how Advisionr protects your account when ROAS drops
If the ROAS of a store account drops sharply or falls below break-even, Advisionr automatically blocks everything that would increase spend.
Read guide →How Advisionr measures the effect of a change
Every executed action gets a before and after measurement. Advisionr accounts for conversion delay, season, market and other changes so the outcome is fair.
Read guide →Tracking issues, conversion window and auto-applied recommendations
Advisionr monitors the quality of your conversion data. During a tracking issue Smart Bidding is protected, and the conversion window and Google’s auto-applied recommendations appear as actions in the Action Center.
Read guide →Changes made outside Advisionr
Advisionr reads the Google Ads change history. Changes by you, your agency, Google or scripts are recognised and taken into account in decisions and measurements.
Read guide →Reporting
Turn KPIs into useful performance reporting.
Reporting & learning
Share results and understand what earlier optimizations delivered.
Measuring and learning from optimizations
After an action is executed, Advisionr can use a measurement period to compare before and after data. Outcomes are used for your results and for learning.
Read guide →Using reports
Reports combine available performance, score and optimization data into a shareable overview.
Read guide →Settings & support
Manage preferences and get help when needed.
Shopping & product feed
Improve product data and Shopping/PMax feed quality.
Tracking & conversion measurement
Make sure Google Ads and Advisionr make decisions using reliable conversion and revenue data.